Andrea Trudden
Katelynn's Abortion Pill Reversal Story
Watch as Katelynn shares her reversal success story.
We found out we were pregnant on Christmas day. At first we were really excited! It was the most amazing Christmas gift we could ever have. At the same time, it was really scary because we have other kids we needed to care for. I had lost my job and my husband was struggling with his business. I just couldn’t see how we could possibly feed and care for another child.
My husband said he would support me whatever my decision and my decision was that I needed to abort this baby. I talked to Planned Parenthood - they seemed so knowledgeable and I thought I just needed to push through and get it done quickly; that would be the easiest way. That was a big mistake.
I took the first pill. All that night, I was awake. I knew in my heart that what I had done was just wrong. “Is it too late? Can I do something else?” I Googled what to do if you want to reverse an abortion and that is when Heartbeat International came up.
While I waited for my appointment the Abortion Pill Rescue® Network helped schedule for me, I was just praying that there was still a Heartbeat... and there was!
Aubrey Lynn was born August 24 weighing 8 pounds and one ounce that included 10 sweet fingers and 10 cute little toes! We know she is going to have a great future. She has parents who love her. God sent her to us and I think she is going to do amazing things!
Interested in helping more women like Katelynn? Visit hbi.life/socialgive to give today.
Heartbeat International Open House and Ribbon Cutting
Join us for a tour of our new office, talk with Heartbeat Staff and Board members, and enjoy refreshments.
Date: Thursday, November 3, 2022
Time: 3:00-5:00 p.m. ET
Address: 8405 Pulsar Place, Columbus, OH 43240
RSVP using the form below:
Pregnancy Help Organizations = Reproductive Health Care Providers
by Andrea Trudden, Vice President of Communications & Marketing
Heartbeat International
Have you heard the term "Reproductive Health Care Provider" before? If you are like me, the phrase brings to mind "Reproductive Rights" and therefore I automatically think of Abortion Facilities. But I would be wrong.
As a pregnancy help organization, you provide reproductive health care through a variety of means for women: abstinence education, pregnancy tests, limited ultrasounds, and in some cases, STI/STD testing and prenatal care. We are blessed to have healthcare professionals on staff or volunteering at pregnancy centers across the nation, using their God-given gifts to help the mission and care for women at one of the most delicate times in their lives.
This nuance of language is important as we navigate new waters that are sometimes putting pregnancy centers in harm's way through abortion-related violent extremism.
Leveraging the label "Reproductive Health Care Provider" properly appropriates language that actually applies more to us, who discuss all options, than those who only favor abortion. In fact, the Department of Justice (DOJ) identifies pregnancy help centers as "Reproductive Health Care Providers" which empowers them (the DOJ) to do more to protect you from threats of violence under the FACE Act.To pull from our Protect Your PHO page:
FACE Act
The Freedom of Access to Clinic Entrances Act (“FACE Act”) likely applies to your center and could be a very powerful tool in dealing with protestors. The FACE Act prohibits violent, threatening, damaging and obstructive behavior toward anyone obtaining or providing reproductive health services. Violators of the FACE Act could be fined or even imprisoned. The Act also provides civil remedies to the victims, including compensatory and punitive damages, as well as injunctive relief. The FACE Act provides for statutory damages, making it even easier to recover money from protesters who violate it. If protesters outside your clinic attempt to block or impede access to the clinic, to intimidate your clients, or cause property damage, please contact Heartbeat to discuss your options. We have been informed that from the FBI's perspective, pregnancy help organizations are covered under the FACE Act.
It is important for us to be aware of what laws exist that we can use to help protect our organizations and push back against violent extremists. While we are glad that the physical attacks against pregnancy help organizations have lessened, it is important that we remain vigilant and have a clear understanding of our rights.
The work we do is good. Our clients know it, our supporters know it, and we know it. Keep up the life-changing work you do!
Practical Tip #1: Review Protect Your PHO with your staff and Board.
Practical Tip #2: Sign up for tomorrow's webinar - The "8Ds" of Risk Management (October 12, 2022 at 12pm EST), presented by Darin J Goodwiler MBA, CCEP, Samaritan's Purse VP of Compliance and Risk/CCRO. In this webinar, you'll learn the methodology of a risk management assessment that measures and evaluates risks to people, facilities, infrastructure, internal controls, and reputations. This thorough assessment has been taught for 30 years and will provide you with an effective framework to help you ensure that you have all your bases covered to keep your organization protected!
Heartbeat International Welcomes Tracie Shellhouse
Beginning her pregnancy center work as a volunteer in Alabama, Tracie has led teams in Texas and Tennessee, allowing her a unique perspective in comprehending the issues pregnancy centers of all shapes and sizes face. Her willingness to follow God’s calling on her life has taken her around the country and now back to Ohio where she will relocate to join Heartbeat headquarters.
“Tracie is a familiar face around Heartbeat as she has tapped into our leadership trainings for years,” said Jor-El Godsey, president of Heartbeat International. “When the search began for such a critical role, Tracie was on our radar immediately.”
“I’ve known Tracie for over 10 years. I have watched her grow, wearing many different hats and growing in her leadership. I had the privilege of being part of her first New Director’s training here at Heartbeat International and we developed a friendship,” said Betty McDowell, who is retiring from the role after nearly 19 years. “She is well respected, and she cares deeply about people, which for me was really key as I was thinking about somebody taking the place where I have been. That care for people is a hallmark of what Heartbeat is and how we care for our people on our teams -- and Tracie has that.”
“I am excited to start a new season of service in the pregnancy help movement. I am committed to the mission of Heartbeat International and its legacy of saving lives. Learning from the unique experiences and diverse perspectives of people all over the world who share the goal of making abortion undesirable today and unthinkable tomorrow is humbling and exciting,” said Tracie Shellhouse, Vice President of Ministry Services. “It is an incredible blessing to join such a passionate and dedicated team in this vitally important work. I am thankful for the opportunity to be a part of it.”
Google's Impact on Pregnancy Help
From the experts at Extend Web Services
By now you've heard the news of Google changing its policies (again) in an effort to appease politicians and suppress the great work of pregnancy help.
While this may cause uncertainty in many of our hearts and minds, we know this is not the first time Google and Big Tech have come after us. We continue to pivot and seek out new and innovative ways to reach women searching for help.
In this most recent case, some of the Google changes are minor and will not impact your marketing efforts while others will require more strategic thinking.
What changes do I need to know about?
Change 1: One of the main changes Google has implemented is the disclaimer that accompanies ads for organizations that do not provide abortion. Since 2019, this disclaimer has shown up at the bottom of ads and it will now appear at the top (see picture below).
How will this impact my center: While this may seem like a major change, we do not anticipate it affecting your marketing efforts and results. In fact, when this disclaimer was first implemented three years ago, we did not see a negative impact on our ad campaigns and we have not seen an impact on ad results in the past couple of weeks.

Change 2: Another change from Google will have a greater impact on your marketing efforts is Local Search. Google has changed the default for local search results for abortion services to only show those verified to provide abortion procedures. Women will be able to see more results if they choose to, including from organizations that don't provide abortions, such as pregnancy help centers.
How will this impact my center: When a woman searches abortion-related terms pregnancy centers will most likely not show up on Google Maps unless the user expands their search. It could be very difficult for a pregnancy help center to be found through local search relying solely on organic SEO.
How can Extend help my center?
Google Ads: We know that one of the primary ways women learn about pregnancy centers is through a Google search, so it is vitally important invest in Google Ads. Our Google Ads experts work to create strategic ad campaigns utilizing keywords that will help to offset the impact of these most recent changes.
Local Search: Trying to combat Google on your own can be overwhelming. EWS professionals have your back when it comes to reaching women and protecting your online reputation.
NEW! Advanced SEO: Extend is pleased to now offer our customers an advanced SEO product. Your EWS website is equipped with basic SEO and now is the time to consider a more sophisticated option to increase your reach and overcome the pitfalls that Big Tech often places in our way. If you're interested in learning more about our Advanced SEO product, please click the button below.
Remember, at times like these it is easy to become overwhelmed and lose heart but please do not give up! The Extend team is here for you and will work to give you the best web presence possible at an affordable price.
We know that no matter what politicians, Google and Big Tech do to try to suppress us, women will continue to be reached, lives will continue to be saved and the great work of pregnancy help will continue to advance.
It's an honor to partner with you! God bless.
Check Out More Innovative Products from Extend Web Services!
Google Review Survey
This summer, we have noticed various suspicious activities implemented by Google. The latest has been the inability for some pregnancy help organizations to have people write reviews on their Google Business Page. We know the value of clients sharing their pregnancy help experiences to help combat the negative claims put forth by abortion advocates.
As this has been a bit inconsistent from state to state, we thought it best to go straight to the source - the pregnancy help network.
Please take 2 minutes to complete the survey below and help us have a better understanding of how broad Google's review ban is.
Life Launch
The Life Launch Grant was designed to intentionally inspire a new season of growth for pregnancy help centers in underserved communities in need of more life-saving outreach as an alternative to Big Abortion, and to help start-ups open their doors and advance pregnancy help to new communities in the U.S.
“Each of these stories is a snapshot of the life-affirming work that is being done in pregnancy help centers across the globe… These are the stories that remind us that every life is precious.”
- Sara Littlefield, Grant Program Specialist
Click on the presentation below to see the impact Life Launch has had on communities nationwide!
Heartbeat's Life Launch Program helps pregnancy centers through consultation, resources, and training opportunities, as well as financial and operational support to those centers qualifying for the Life Launch Grant.
75% of our Life Launch recipients and approved awardees are located in counties that had gone without pregnancy help – primed for more life-saving outreach. Using the 2019 census for numbers, 1,977,509 individuals now have access to pregnancy help through Life Launch!
Pregnancy help centers bring hope to moms and give life to their babies. Heartbeat International would truly appreciate your generous support to help build one of these centers and continue spreading our life-affirming message of Reach, Rescue, and Renewal.
Will you partner with us today? Click here to give.
Celebrating Decisive Supreme Court Victory
For Immediate Release
June 24, 2022
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(614) 885-7577
Heartbeat International, the nation’s largest network of pregnancy help centers, celebrates decisive Supreme Court victory
“I thank God that fifty years of injustice for the unborn and fifty years of the craven politicization of women’s health by Big Abortion activists is over.”
— Jor-El Godsey, President of Heartbeat International
COLUMBUS, OH: The leaders of Heartbeat International respond to the overturning of Roe v. Wade with the following statements:
Danielle M. White, General Counsel for Heartbeat International:
“Roe was wrong the day it was decided. Yet for decades, the Supreme Court has clung to the outdated notion that women need abortion in order to participate equally in the life of the nation. How utterly untrue! With the Supreme Court out of the way, states can now be much more creative in exploring how best to support and empower women as they choose life and pursue their dreams. Pregnancy help has stood beside women, walked with them, and journeyed with them through an unexpected pregnancy, so that no woman ever feels so alone or so helpless that she thinks that abortion is her only option.”
Jor-El Godsey, Heartbeat International President:
“Finally, the Supreme Court has admitted their grave error and overturned Roe, but we must never forget these fifty years. I thank God that fifty years of injustice for the unborn and fifty years of the craven politicization of women’s health by Big Abortion activists is over. Today is not just a historic day—it is a new day.”
Cindi Boston-Bilotta, Heartbeat International’s Vice President of Mission Advancement:
“The need is not going to go away, women will still need help, and the pregnancy help movement will continue to be there for any woman who needs us.”
Betty McDowell, Vice President of Ministry Services with Heartbeat International:
“Someone asked me, ‘how does this change your work?’ The truth is that it really doesn’t. For decades we have served every mother we could and we will continue to day after day every woman who comes to us. We’re for women, and we will continue to help support them and to provide training for pregnancy help centers all over the world.”
Andrea Trudden, Heartbeat International Vice President of Communications & Marketing:
“Our work is not over, in fact, in many ways it is just beginning. Women still need compassionate care and support, and we will continue to be here to offer it to them. Abortion may not now be available in every state, but practical resources and life-affirming options are through our network of pregnancy help organizations. We will wake up tomorrow and do exactly what we have done for fifty years—help women.”
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Heartbeat International is the largest network of pro-life pregnancy help in the world, with over 3,000 affiliated locations in more than 80 countries. Heartbeat's mission is to Reach and Rescue as many lives as possible, around the world, through an effective network of life-affirming pregnancy help, to Renew communities for LIFE in order to achieve their vision of making abortion unwanted today and unthinkable for future generations.
Website - HeartbeatInternational.org
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